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Zoosk integrates gamification into its online dating sites community (meeting)

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Established 5 years ago, Zoosk started initially to produce a title for itself in internet dating through Facebook as well as other social network web sites. This past year, it produced income greater than $90 million and had been called when you look at the top 50 companies that are venture-backed the Wall Street Journal.

Not merely has got the success propelled Zoosk into certainly one of the most truly effective online dating communities, but its features have actually gotten the interest of millions. Now the organization is trying to incorporate gamification, or perhaps the utilization of game-like incentives such as for instance achievements in non-gaming apps, into its dating that is online platform. GamesBeat sat straight straight down with Shayan Zadeh, Zoosk CEO, to delve much much deeper to the company’s gamification feature additionally the world that is zoosk. Here’s a transcript that is edited of discussion.

GamesBeat: is it possible to let me know a bit that is little why you’ve chose to incorporate gamification in to the online dating sites format and exactly how you do it?